Sai Arora

Founder & CEO

Sai brings a decade of B2B SaaS experience having held variety of different roles across both Go-To-Market and Product organizations within Silicon Valley. Sai has created and scaled high-volume onboarding experiences at Gusto, mid-touch onboarding experiences at Talkdesk, and high-touch enterprise onboarding experiences at Magento (sold to Adobe, Inc).

Blog Posts

Segmenting your Client Onboarding Process

Find out how customer onboarding differs across SMB, Midmarket and Enterprise customers

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Roadster takes the express lane to reduce time to value

Learn how Roadster productized their onboarding experience and reduced their customer's time to value from months to days.

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Convince your C-suite to build a portal for customer onboarding

Incentivize your product team to Productize your Onboarding Process.

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Why most SaaS teams don’t get Productized Onboarding

Product teams never seem to prioritize Customer Onboarding. Why?

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Spreadsheets make your SaaS implementation a management nightmare

Find out how using a spreadsheet for your Customer Onboarding process is holding your customer experience back.

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Sales to Customer Success Handoff - Best Practices for SaaS

Find out how to increase renewals and customer retention with these Sales to Customer Success Handoff best practices for SaaS startups.

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How can we fix B2B Customer Onboarding?

B2B SaaS Customer Onboarding is fundamentally broken. Misaligned incentives have led to a mishmash of tools being used in improper ways to provide a customer experience riddled with compromises and system limitations.

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